If you want to increase your visibility on the web, you have to know what Google ranking is, how it works, and the tips on how to get to the top. Below, explains the basics about how Google ranks your page.
Search Engine Results Ranking
Google ranks your page based on search engine results. This, basically, means that when someone inputs a keyword in Google’s page, your site comes up according to your ranking. If your page is well maintained, consists of relevant keywords, and is within Google’s guidelines for SEO, you will be more likely to come up on the first page of the search results for the keywords of your choice. Most people searching the internet for information will choose from the top five results, so ideally, you want your page to be within that spectrum.
Google ranks your site as a whole, giving it a Page Rank number between 0 and 10. Pages that have ranked with a 0 have little to no influence while those with a 10 are deemed to have the most influence. The ranking system works in several ways, and the most important way is the relevance your website has to offer on any particular subject. Also, you are graded on the number of quality inbound and outbound links you have on your page. The mathematical calculation that is used to determine your pages value is complex, but getting the higher score is actually quite simple if you follow guidelines stated by Google.
How to Get To the Top
There are several ways to increase your Google ranking, but the top four are listed below to help get you started.
· Link Building
If you can get higher ranking sites to point back to your page with a link on their website, your ranking will increase. The more quality links you have, the better your ranking will be.
Make sure that you have the correct keywords being used on your site and never overuse them, Google only wants relevant information, not fluff.
· Use Title Tags
Be sure that the header on your page is properly worded and contains the keywords that are relevant to your site.
· Anchor Text
Using a keyword rich anchor text for links and images instead of “click here” will help increase the ranking if proper keywords or phrases are used.
Stay on top of the latest SEO techniques but always follow the guidelines given by Google to ensure the best results for page ranking.
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