Do you want to increase your company’s profitability? You might think that more traffic to your website is the answer, but without effective lead generation campaigns, compelling offers, and effective calls to action, you will never turn that traffic into profit.
Marketing campaigns and advertisement can be expensive, so below are a few ideas on how to increase your sales with little or no cost to your company:
- Be Clear About Your Offers
One of the most common reasons traffic leaves a website before purchasing anything is confusion. If someone enters your website, and the message of what you are offering is unclear, in most cases, they will leave rather than investigate. So, be sure that your landing page is clear and that any offers on the page are easy to understand.
- Re-Position Your Calls-to-Action
If you have special offers on your page, the best positioning is before the fold on your website. Studies have proven that more than half of the traffic that visits a new website will never scroll down to the bottom portion of the page. This is why it is important to have any calls-to-action towards the top of your page in order for them to generate more leads and potential sales.
- Use More Images
Images stand out more than text and will keep a potential customer interested longer. This can even create more enticement for them to check out the offer.
- Use Blog Sites To Promote
If you don’t have a blog site on your website, get one. You can use the blog to promote your business, create special offers, and, of course, generate more profit from the leads.
- Offer Freebies
Offering freebies is a great way to generate profit. It can gain the trust of a potential customer and earn your company the reputation it needs to succeed.
- Use Bundling Offers
If you are selling products on your site, use the bundling method to gain more profits. If you offer a customer a discount, when purchasing more than one item or free shipping on orders over an x amount, you can earn more profits without spending a dime out of pocket.
- Always Show Appreciation To Your Customers
Always send out a “thank you” to your customers. Follow up after the sale to ensure they are satisfied, and let them know they are important to you and your business. People love to feel acknowledged and such a simple gesture can go a long way. This is how you gain repeat customers. It is much cheaper to keep a customer than it is to find a new one.
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