The Basics About SEO

SEO (Search Engine Optimization) can mean the success or the failure of your business. Without the proper SEO techniques, included in your web design and marketing strategy, your business will never get noticed. You have to ensure that every page on your site is optimized using the standards set forth by Google and other major search engines. To ensure that your pages are SEO friendly and ready to be indexed by the search engines, follow the steps below.

Choose The Right Keywords

Find the best keywords for your site. You want these keywords to be the ones that when searched in Google will result in your page being brought up in the top five search results. 

Page Title

Be sure that the HTML title of your page is accurately describing your business or what the page is offering and include relevant keywords if possible. Example:

<title>Kathy’s Discount Pet Supplies Store</title>


Each page should have its own metatags, use unique keywords and descriptions for each page to ensure the best possible ranking.

<meta name=”description” content=”Offering quality name brand discount pet supplies.”>
<meta name=”keywords” content=”pet, supplies, discount, shop, store, retail, brand name”>

Heading Tags

Your heading tags can make a huge impact on how Google and other search engines look at your page.  Be sure to use relevant keywords in all of your heading tags. On each page use one <h1> tag that includes the most important keywords and other heading tags such as <h2>, <h3>, etc for other variations that will support your main header.

<h1>Discount Pet Supplies>

Name Brand Pet Supplies>


Page Text

Your pages text should contain keywords and phrases that would commonly be searched for. Do not overuse keywords on your page. You might think the more you have included is better, but Google thinks otherwise. It is best to include the keywords and phrases within the text to appear more naturally placed. Do not repeat yourself and be discreet about your keyword placement for the best possible results.

Once you have understood the basics of SEO and how to use it for better search results and ranking you can begin looking into more detailed strategies and marketing plans for your internet business.

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