Offline and Online Marketing: Why You Need Both

When it comes to your online business, you can never get enough attention, so marketing has to be a high priority. It does not matter if your business offers the best services, the best products, and the best price. If no one knows about your business it will fail. Both online and offline marketing campaigns have something positive to offer your business, so using an integrated approach to promotion is the key to your businesses success.

Online Marketing

Your online marketing campaign has to begin with an SEO friendly site that is recognized by the major search engines. The majority of your traffic will derive from the search engine results, but there are other methods to drive traffic to your site.

  • Link To Other Websites
    This method is used to help drive traffic to your site from other websites that offer like-minded services or products. Do not use link exchange programs that will link you to any other site. Be sure that you have the ability to choose what sites you will be linked to.
  • E-mail Campaigns
    E-mail campaigns can be sent out cold, but it is best to have an e-mail list of potential clients to save time and money. You can create a company newsletter or even have a request for e-mail addresses on your site.
  • Blogs or Discussion Groups
    Create a blog or a discussion group on your site. This is a great way to get others talking. Keep content fresh and new on your site and also a place where you can insert promotions, ads, campaigns, and other special offers.
  • Submit To Article Directories
    Submit articles to directories. These are usually high ranking sites that get a lot of attention in the search engine results. You can leave a link to your site at the end of the article in the about the author box and gain the traffic from your targeted audience.

Offline Marketing

Offline marketing consists of a variety of campaigns but should start with a company logo, letterheads, business cards, and flyers for special offers or promotions. Offline marketing is usually more expensive than online marketing, but it can generate a great deal of leads and sales for your business. Other methods of offline marketing include:

  • Radio Advertisement
  • Television Advertisements
  • Billboards
  • Newspaper Advertisements
  • Telemarketing
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2 Responses to Offline and Online Marketing: Why You Need Both

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