In order for an SEO campaign to be successful, it will require constant attention to detail and a solid plan of action. You cannot expect the SEO techniques that worked for one industry will work for your own. You need a specific SEO strategy in place in order to execute success. There are many reasons why SEO campaigns fail, but the top three are highlighted here.
Not Defining The Proper Target Audience
Many businesses do not give enough thought about their target audience and therefore the business fails quickly. Getting traffic to your site is important, but if it is not quality traffic, it will not do you any good. Your keywords and phrases should be directed towards the audience you want to target. You want them to search for you and find you easily, so keep them in mind when selecting your keywords, metatags and headers.
Web Site Analysis Not Being Used
It is extremely important to your business’ success and marketing budget that you have the proper analysis of your website. You should benchmark results, at least once a month, to ensure that your campaigns are gaining you the quality traffic you need. A good website analysis should include:
- · Keyword search results rankings with major search engines
- · Total number of visitors to the site
- · What percentage of visitors derived from other sources and where
- · Percentage of new visitors to the site
- · The number of sales and leads that were generated by the site
Many people do not fully understand the importance of fresh, optimized content for their site. Google and other search engines are constantly reviewing sites, and if yours is not updated with new content it will soon fall to the lower end of the ranks. You have to ensure that your content is informative, original, and contains naturally placed keywords and/or phrases to be ranked at its highest potential.
Sometimes it is easier to understand how to do things correctly by understanding how they were done wrong. Hopefully these failures will help you to realize what you need to do in order for your business to be successful on the web.