Why and Why Not to Go With Affiliate Marketing

Affiliate marketing is a tool that is widely used in today’s online business and commerce. Although, affiliate marketing is a modern, cutting-edge way of attracting customers and visitors to your website, the concept has been around even before there was electricity. An affiliate, simply, brings the customer to you. In return, you (the merchant) reward the affiliate with a cut of the sales commission. You can image a time long ago, if you were strolling down an alley in China, and there was a gentleman that stopped you in your tracks to show you the finest silk in Asia. If he was able to impress you enough, and you found yourself in the silk shop buying a silk robe, he did his job as the affiliate. The merchant sits back and watches the customers come in, and he compensates the affiliate with his finder’s fee. Pretty strait forward business model back then, but now, with e-commerce, there are many layers and players to deal with.

If you want to attract more visitors to your website, congratulations! You have the right attitude for growing your business. The easiest solution for creating traffic on your road to success is to hire an affiliate marketer.

A good affiliate marketer will work with you, and they will want to form a long-term partnership. This is a good sign and a reason why you should go with affiliate marketing. If your affiliate marketer has the confidence in their performance they will not want upfront money. They know they have the needed skills in SEO (Search Engine Optimization) and have no doubt they can bring more customers to the table. This is a safe, professional, and loyal approach to increasing your sales.

On the flip side to that coin there the not-so-good affiliate marketer. Usually, they will require a lot of money up front, be locked-in on all of your customers, and have no guarantee of any time to expect sales. If an affiliate marketer wants to be locked-in on all of the customers brought in, that means, you have to pay them a share of the sale every time that same customer buys from you in the future. This may cause complacency on their part, and they may loose their aggressiveness to attracting “new” customers. That’s one reason why not to go with affiliate marketing.

The best way, to ensure that you are in control of your online business traffic, is to do the marketing yourself. There are many programs that will teach you the skills needed to put your website at the top of Google’s list. So, if you are up to it and have the free time, nothing is stopping you from conquering the world of affiliate marketing. Good luck!

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What Is Website Analysis, and Why Is It So Important?

Website analysis is a very useful tool for any website owner. If you are running an SEO campaign, it can tell you exactly how well it is working and will assist you with repairing the areas that are not working. When using website analysis you are given information such as:

·         Total amount of visitors to your site

·         What percentage of visitors came from outside sources such as: inbound links, search engines, etc.

·         Total amount of new visitors

·         Where your page ranks in the search engine results for the keywords on your site

With this information you are able to benchmark your campaigns in order to show what is working and what is not.

Why Website Analysis Is So Important

There are many reasons why the analysis is important to your website. Below are a list of a few of the top reasons it can help your business grow:

·         Keywords and Search Results

It can be difficult choosing the right keywords for your target audience. Using the analysis, you will be able to see what keywords are working for you and which ones are not. The search engines rank your page based on what position it ranks in searches. The analysis tool shows you exactly where you stand and what keywords are the most effective.

·         Traffic Volume
If you want more traffic on your site, you first have to know where it is coming from. The analysis will show you exactly where your traffic is generated and show you the quality of your traffic. This can really help you improve the quality of your site.

·         Link Checking
Bad links can destroy your website’s professional appearance. With the analysis, you are able to quickly check all of the links connected to your site: external, internal, outbound or inbound.

·         Web Content
The tool can check your website for original content, let you know if there is irrelevant content on your page, and even help you create SEO friendly content. It does this by offering details on the most effective keywords and phrases on your site.


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Top 3 Reasons SEO Campaigns Fail

In order for an SEO campaign to be successful, it will require constant attention to detail and a solid plan of action. You cannot expect the SEO techniques that worked for one industry will work for your own. You need a specific SEO strategy in place in order to execute success. There are many reasons why SEO campaigns fail, but the top three are highlighted here.

Not Defining The Proper Target Audience

Many businesses do not give enough thought about their target audience and therefore the business fails quickly. Getting traffic to your site is important, but if it is not quality traffic, it will not do you any good. Your keywords and phrases should be directed towards the audience you want to target. You want them to search for you and find you easily, so keep them in mind when selecting your keywords, metatags and headers.

Web Site Analysis Not Being Used

It is extremely important to your business’ success and marketing budget that you have the proper analysis of your website. You should benchmark results, at least once a month, to ensure that your campaigns are gaining you the quality traffic you need. A good website analysis should include:

  • ·         Keyword search results rankings with major search engines
  • ·         Total number of visitors to the site
  • ·         What percentage of visitors derived from other sources and where
  • ·         Percentage of new visitors to the site
  • ·         The number of sales and leads that were generated by the site

Poor Content

Many people do not fully understand the importance of fresh, optimized content for their site. Google and other search engines are constantly reviewing sites, and if yours is not updated with new content it will soon fall to the lower end of the ranks. You have to ensure that your content is informative, original, and contains naturally placed keywords and/or phrases to be ranked at its highest potential.

Sometimes it is easier to understand how to do things correctly by understanding how they were done wrong. Hopefully these failures will help you to realize what you need to do in order for your business to be successful on the web.



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