Website analysis is a very useful tool for any website owner. If you are running an SEO campaign, it can tell you exactly how well it is working and will assist you with repairing the areas that are not working. When using website analysis you are given information such as:
· Total amount of visitors to your site
· What percentage of visitors came from outside sources such as: inbound links, search engines, etc.
· Total amount of new visitors
· Where your page ranks in the search engine results for the keywords on your site
With this information you are able to benchmark your campaigns in order to show what is working and what is not.
Why Website Analysis Is So Important
There are many reasons why the analysis is important to your website. Below are a list of a few of the top reasons it can help your business grow:
· Keywords and Search Results
It can be difficult choosing the right keywords for your target audience. Using the analysis, you will be able to see what keywords are working for you and which ones are not. The search engines rank your page based on what position it ranks in searches. The analysis tool shows you exactly where you stand and what keywords are the most effective.
· Traffic Volume
If you want more traffic on your site, you first have to know where it is coming from. The analysis will show you exactly where your traffic is generated and show you the quality of your traffic. This can really help you improve the quality of your site.
· Link Checking
Bad links can destroy your website’s professional appearance. With the analysis, you are able to quickly check all of the links connected to your site: external, internal, outbound or inbound.
· Web Content
The tool can check your website for original content, let you know if there is irrelevant content on your page, and even help you create SEO friendly content. It does this by offering details on the most effective keywords and phrases on your site.
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The job of any good search engine is to return to its searchers the most relevant sites for the search terms entered. In order for search engines to serve up the right sites for those terms, it must compile a massive database containing billions of sites and their content. Computer programs called ‘search engine robots’ or ‘search bots’ for short, scour the internet reading and cataloging sites to later serve up to hungry searchers. The bots are looking for relevant information to serve up, and it seems as though they are fairly particular in how they want it structured. Sites that are well-built with the a search-friendly structure and a good amount of relevant content will likely be served up higher in a search engine’s organic rankings than those with a lower quality construction.